| Copywriting
If you are an author
or publisher of a B2C “How To”
informational Self-Help, Health or Business book...
and need killer advertising copy to boost
out-of-sight the sales of your
book...
And furthermore, you'd like the results to produce
a guaranteed minimum 10% increase
in sales or it's FREE!
Then please review the following:
Below are answers to the most
commonly asked questions about my copywriting services
....
“What Are Your Qualifications As A Copywriter?”
I have been involved in the B2C "How To"
book publishing business as a copywriter, marketing
director and marketing consultant for 20 years. Clients
include those involved with health products,
self-improvement products, business opportunity products,
"How-To" type instructional books and audio
programs and more.
My experience includes the
complete spectrum of marketing channels, including
direct mail in 12 languages and over
200 countries, all forms of e-commerce, space
advertising, telemarketing, and direct
sales.
I have also been a frequent
speaker at direct marketing events, including DM News
“Profiting from the New Europe” conference,
the USPS Postal Forum, Publishers Multinational Direct
conference in New York, and major client events in
Geneva, London, Sydney, Los Angeles and Marbella,
Spain.
“What Is Your Background?”
I commenced my career with a Bachelor of Commerce
degree from the University of Queensland (Australia)
and quickly moved into the international direct marketing
field... initially writing copy and speaking at seminars
for a self-improvement publisher in Las Vegas, Nevada.
I have specialized for 20
years in the business-to-consumer
“mass-market” arena... honing my direct-response copywriting
skills to perfection...
My specialty is B2C "How To" informational
products in the areas of: Self-Help, Health,
Business...and a subject every author and entrepreneur
is keenly interested in - "How
to Self-Publish and Make Millions of Dollars
via Direct Marketing"...
Using the same benefits-intensive techniques
the late copywriter, publisher, author and entrepreneur
Eugene Schwartz used to sell $50 million
dollars worth of one book…
the copy I create overwhelms the reader with
compelling reasons to ORDER NOW!
Copy written for other clients
has produced powerful cash-in-the-bank results...
As the success stories available for review demonstrate
(Click Here).
“What Is Your Experience In My Field?”
If you are an author or publisher of
B2C “How To” informational Self-Help,
Health or Business books... chances are I
already have experience dealing with your type of
product or service—or something very similar.
My 20 years in the Self-Help publishing field originated
out of great personal interest... and I have successful
promoted many health and "making money"
business products for clients...
“What Kinds Of Assignments Do You Handle?”
The majority of assignments are sales letters, print
ads, web site copy and email promotions. Often press
releases, advertorials and PowerPoint presentations
are included in the mix also.
My specialty is direct,
persuasive and hard-hitting sales copy
- either in the form of a direct mail sales letter
or package, a series of sequential email promotions...
or a single-purpose web sales page.
My
copy gets results... One email series written for
a stock market educational course increased the companies
sales by 4.6 times within 20 days... pulling US$5.13
per name mailed.
Another piece of copy, written for a "How To"
Guitar Instructional Book pulled a response rate of
4.1% resulting in a ROI of 104%.
I can’t predict how many responses my sales letter,
ad, web site or email promotion will pull for you.
But I do guarantee to boost your sales by at least
10%, or any work done - creative or otherwise
- is FREE!
“What Does It Cost To Hire You For A Project?”
For any copywriting assignment—a sales letter, print
ad, web site copy or email promotions—just drop me
an email at kelvin@parkermarketing.com...
or call me at (800) 545-4296. Let me know what you
have in mind, and I’ll quote you a price.
“How Long Will It Take You To Write My Copy?”
The typical project usually takes 2–3 weeks to complete.
This time is required to do thorough research... then
write, polish, edit and revise the copy until it truly
overwhelms your reader with compelling reasons
to ORDER NOW!
If
your project is a RUSH job... then please indicate
the date by which you must receive the copy. If I
accept the job, I guarantee that you will have the
copy on your desk by this deadline date—or sooner.
No matter what the deadline, the copy you receive
is guaranteed to boost the your sales by at least
10%, or any work done - creative or otherwise
- is FREE!
“How does your guarantee work?”
Your
results are guaranteed!
That’s right… Give my copy a 30-day "Test-Drive".
If at the end of that period you have not made at
least 10% more sales ... I'll refund every cent
you have paid!
Here's
how the guarantee works:
-
First, you must be willing
to let me create advertising I believe will sell.
You retain the right of legal and factual approval...
I retain creative freedom. Naturally, if an ad or
sales letter isn’t mine – if the copy
has been rewritten or the layout redesigned –
I can’t guarantee its success.
- Secondly, you must need better advertising.
If I judge that your present advertising is already
excellent, I will tell you.
- The terms are 50% payment up-front, and 50% after
the 30-day test period.
- Revisions based upon legal and factual points will
be made prior to testing the ad.
- You agree to test the ad to a minimum of 5,000 names
during the 30-day test period.
“What
Happens If We Want You To Revise The Copy?”
For copy projects that fall within the above guarantee
conditions, legal and factual revisions will be made
prior to testing your ad.
For
all other copy projects... let me know what revisions
and changes you want - regardless of what they are
- and I’ll make them right away. There is NO CHARGE
for revisions. They are included in the assignment
fee provided they are submitted within 30 days of
your receipt of the copy and are not based on a change
in the assignment after copy has been submitted.
You
must be extremely pleased and enthusiastic about your
ad copy - otherwise I will revise it according to
your specific guidelines... and at my expense.
“What Is The Next Step?”
Just drop me an email at kelvin@parkermarketing.com...
or call me at (800) 545-4296. Let's discuss the project
and I'll give you my input...
If
we mutually agree to move ahead, I'll ask you to provide
me with information about the product... and ask that
you send to me any existing sales material - such
as sales letters, brochures, web sites.
Then
beyond answering a few questions I will have for you...
your job is done!
I
will organize everything... conduct all necessary
research, write the copy, edit it... include any necessary
revisions... and further polish it until
it truly overwhelms your reader with compelling
reasons to ORDER NOW!
Your ad copy is guaranteed to boost sales by at
least 10%... and you will receive your copy on
or before the deadline date.
If you have an immediate need call me right now at
(800) 545-4296, fax the details to (801) 751-9728
or Click Here.
There is no charge to discuss your job with you and
give you a cost estimate. And no obligation to proceed.
Marketing Consulting
If you are the entrepreneurial type
author who wants self-publish and make
millions of dollars via direct marketing…
I am available to a select few to consult directly
on your project…
…this is more a spare-time hobby for projects
that really get my juices flowing. If your
project is the right fit... you will benefit from
my 20 years in-the-trenches experience with
“How To” Instructional Book publishers!
During this time I have managed the complete business
for large clients … ranging from Product Development,
Marketing Strategy, Copywriting, Planning & Budgeting,
Tactical Implementation, managing Fulfillment and
Logistics, Customer Service, and Finance & Accounting.
My experience includes the complete spectrum of marketing
activities, including direct mail in
12 languages and over 200 countries, all forms of
e-commerce, space advertising,
telemarketing, and direct sales
– with health products, self-improvement products,
"How-To" type instructional products, business
software, services and more.
If
you would like me to take a look at your project...
drop me an email at kelvin@parkermarketing.com.
Book Publishing
If you are an author
or publisher of a B2C “How To”
informational Self-Help, Health or Business book...
and would rather have somebody else do all
the work...
As
you just sit back and collect royalty checks in-between
coffee breaks while working on your next
blockbuster title...
Then I should let you know that I am constantly on
the lookout for great new books for our Publishing
Division. If you have a completed book, manuscript
or review copy you'd like us to consider... drop me
an email and kelvin@parkermarketing.com... and I'll
be in contact with you right away!
In
the meantime, be sure to sign up for your FREE monthly
newsletter "Kelvin Parker's Direct Response
Secrets for 'How To' Informational Book Publishers"
TODAY — and you will receive as a FREE BONUS
my $125 report:
"How
to Self-Publish Your Own 'How To' Instructional
Book and Make Millions of Dollars via
Direct Marketing..."
Click here to sign
up NOW!
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