Copywriting

If you are an author or publisher of a B2C “How To” informational Self-Help, Health or Business book... and need killer advertising copy to boost out-of-sight the sales of your book...

And furthermore, you'd like the results to produce a guaranteed minimum 10% increase in sales or it's FREE!

Then please review the following:

Below are answers to the most commonly asked questions about my copywriting services ....

“What Are Your Qualifications As A Copywriter?”

I have been involved in the B2C "How To" book publishing business as a copywriter, marketing director and marketing consultant for 20 years. Clients include those involved with
health products, self-improvement products, business opportunity products, "How-To" type instructional books and audio programs and more.

My experience includes the complete spectrum of marketing channels, including direct mail in 12 languages and over 200 countries, all forms of e-commerce, space advertising, telemarketing, and direct sales.

I have also been a frequent speaker at direct marketing events, including DM News “Profiting from the New Europe” conference, the USPS Postal Forum, Publishers Multinational Direct conference in New York, and major client events in Geneva, London, Sydney, Los Angeles and Marbella, Spain.

“What Is Your Background?”

I commenced my career with a Bachelor of Commerce degree from the University of Queensland (Australia) and quickly moved into the international direct marketing field... initially writing copy and speaking at seminars for a self-improvement publisher in Las Vegas, Nevada.

I have specialized for 20 years in the business-to-consumer “mass-market” arena... honing my direct-response copywriting skills to perfection...

My specialty is B2C "How To" informational products in the areas of: Self-Help, Health, Business...and a subject every author and entrepreneur is keenly interested in - "How to Self-Publish and Make Millions of Dollars via Direct Marketing"...

Using the same benefits-intensive techniques the late copywriter, publisher, author and entrepreneur Eugene Schwartz used to sell $50 million dollars worth of one book… the copy I create overwhelms the reader with compelling reasons to ORDER NOW!

Copy written for other clients has produced powerful cash-in-the-bank results... As the success stories available for review demonstrate (Click Here).


“What Is Your Experience In My Field?”

If you are an author or publisher of B2C “How To” informational Self-Help, Health or Business books... chances are I already have experience dealing with your type of product or service—or something very similar.

My 20 years in the Self-Help publishing field originated out of great personal interest... and I have successful promoted many health and "making money" business products for clients...


“What Kinds Of Assignments Do You Handle?”

The majority of assignments are sales letters, print ads, web site copy and email promotions. Often press releases, advertorials and PowerPoint presentations are included in the mix also.

My specialty is direct, persuasive and hard-hitting sales copy - either in the form of a direct mail sales letter or package, a series of sequential email promotions... or a single-purpose web sales page.

My copy gets results... One email series written for a stock market educational course increased the companies sales by 4.6 times within 20 days... pulling US$5.13 per name mailed.

Another piece of copy, written for a "How To" Guitar Instructional Book pulled a response rate of 4.1% resulting in a ROI of
104%.

I can’t predict how many responses my sales letter, ad, web site or email promotion will pull for you. But I do guarantee to boost your sales by at least 10%, or any work done - creative or otherwise - is FREE!


“What Does It Cost To Hire You For A Project?”

For any copywriting assignment—a sales letter, print ad, web site copy or email promotions—just drop me an email at kelvin@parkermarketing.com... or call me at (800) 545-4296. Let me know what you have in mind, and I’ll quote you a price.


“How Long Will It Take You To Write My Copy?”

The typical project usually takes 2–3 weeks to complete. This time is required to do thorough research... then write, polish, edit and revise the copy until it truly overwhelms your reader with compelling reasons to ORDER NOW!

If your project is a RUSH job... then please indicate the date by which you must receive the copy. If I accept the job, I guarantee that you will have the copy on your desk by this deadline date—or sooner.

No matter what the deadline, the copy you receive is guaranteed to boost the your sales by at least 10%, or any work done - creative or otherwise - is FREE!


“How does your guarantee work?”

Your results are guaranteed! That’s right… Give my copy a 30-day "Test-Drive". If at the end of that period you have not made at least 10% more sales ... I'll refund every cent you have paid!

Here's how the guarantee works:

  • First, you must be willing to let me create advertising I believe will sell. You retain the right of legal and factual approval... I retain creative freedom. Naturally, if an ad or sales letter isn’t mine – if the copy has been rewritten or the layout redesigned – I can’t guarantee its success.
  • Secondly, you must need better advertising. If I judge that your present advertising is already excellent, I will tell you.
  • The terms are 50% payment up-front, and 50% after the 30-day test period.
  • Revisions based upon legal and factual points will be made prior to testing the ad.
  • You agree to test the ad to a minimum of 5,000 names during the 30-day test period.

 

“What Happens If We Want You To Revise The Copy?”

For copy projects that fall within the above guarantee conditions, legal and factual revisions will be made prior to testing your ad.

For all other copy projects... let me know what revisions and changes you want - regardless of what they are - and I’ll make them right away. There is NO CHARGE for revisions. They are included in the assignment fee provided they are submitted within 30 days of your receipt of the copy and are not based on a change in the assignment after copy has been submitted.

You must be extremely pleased and enthusiastic about your ad copy - otherwise I will revise it according to your specific guidelines... and at my expense.


“What Is The Next Step?”

Just drop me an email at kelvin@parkermarketing.com... or call me at (800) 545-4296. Let's discuss the project and I'll give you my input...

If we mutually agree to move ahead, I'll ask you to provide me with information about the product... and ask that you send to me any existing sales material - such as sales letters, brochures, web sites.

Then beyond answering a few questions I will have for you... your job is done!

I will organize everything... conduct all necessary research, write the copy, edit it... include any necessary revisions... and further polish it until it truly overwhelms your reader with compelling reasons to ORDER NOW!

Your ad copy is guaranteed to boost sales by at least 10%... and you will receive your copy on or before the deadline date.

If you have an immediate need call me right now at (800) 545-4296, fax the details to (801) 751-9728 or Click Here. There is no charge to discuss your job with you and give you a cost estimate. And no obligation to proceed.


Marketing Consulting

If you are the entrepreneurial type author who wants self-publish and make millions of dollars via direct marketing… I am available to a select few to consult directly on your project…

…this is more a spare-time hobby for projects that really get my juices flowing. If your project is the right fit... you will benefit from my 20 years in-the-trenches experience with “How To” Instructional Book publishers!

During this time I have managed the complete business for large clients … ranging from Product Development, Marketing Strategy, Copywriting, Planning & Budgeting, Tactical Implementation, managing Fulfillment and Logistics, Customer Service, and Finance & Accounting.

My experience includes the complete spectrum of marketing activities, including direct mail in 12 languages and over 200 countries, all forms of e-commerce, space advertising, telemarketing, and direct sales – with health products, self-improvement products, "How-To" type instructional products, business software, services and more.

If you would like me to take a look at your project... drop me an email at kelvin@parkermarketing.com.

 

Book Publishing

If you are an author or publisher of a B2C “How To” informational Self-Help, Health or Business book... and would rather have somebody else do all the work...

As you just sit back and collect royalty checks in-between coffee breaks while working on your next blockbuster title...

Then I should let you know that I am constantly on the lookout for great new books for our Publishing Division. If you have a completed book, manuscript or review copy you'd like us to consider... drop me an email and kelvin@parkermarketing.com... and I'll be in contact with you right away!

In the meantime, be sure to sign up for your FREE monthly newsletter "Kelvin Parker's Direct Response Secrets for 'How To' Informational Book Publishers" TODAY — and you will receive as a FREE BONUS my $125 report:

"How to Self-Publish Your Own 'How To' Instructional Book and Make Millions of Dollars via Direct Marketing..."

Click here to sign up NOW!

 


 

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The Bottom-Line Results Marketing Specialists™